Revenue, Users Or Technology
For a startup to survive, it must discover early on what its’ goal is. In the end, every startup has three options: Build a Revenue Generating Machine, Build a User Generating Machine or Build a Technology or Data Asset.
This is likely the single most common and also the most obvious goal for startups that turn into long-term companies. The goal of these organizations is to generate sustainable revenue growth. What is sustainable revenue growth? This is revenue growth that creates either enough growth (to attract outside investment) or net income to warrant continued re-investment.
The second option a startup has is to build a user base. This is famously the path that Mark Zuckerberg was so passionate about pursuing during the early days of Facebook. These companies look to build large user bases that they - or another company - can eventually monetize (or
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